Higher ROI through Relevance & Resonance
We are at a crossroads as marketers.
Many marketing leaders believe in tailoring content to prospects and lowering friction without cookies.
Meanwhile, the pressure of demand generation KPIs pushes the old “optimize on what keywords and ads convert.
”Why did they convert and what can we do with that insight?” is too often a question for another day.
That other day has come.
Blumer Marketing Strategy & Consultants collaborate with executives via fractional CMO
and strategic marketing consulting engagements
We also provide proven relevant and resonant content creation on the copywriting side for articles, social posts, videos, white papers, and even lead-generation books.
Our partnerships with designers and videographers allow us to create full-service content when desired.
Our experience brings with it proven strategies and roadmaps.
What drives every strategic and tactical decision is providing your customers with the information they want, and where and when they want it.
Then, we build workflows that anticipate and deliver the next-best content, all in the name of conversions and loyalty.
Is this beginning to click?
“Relevance” requires accurate, standardized, and accessible firmographic and intent data fully integrated and mapped to content asset tagging for versioned workflows.
“Resonance” requires recognizing the RIGHT keywords and other customer data - firmographic and behavioral - to predict the visitor's intent AND thus the ability to serve up tailored content, on any channel you use, the most helpful to the prospect via a workflow.
Our consulting offerings across GTM
With several decades of leadership experience in executive roles, including CMO, senior leadership of demand generation groups, content marketing agencies, and complete marketing department digital transformation, we have solved several discrete common issues repeatedly.
We offer fractional CMO engagements and individual consulting engagements across your go-to-market operations with particular emphasis on helping companies looking to drive customer engagements and conversions through increased relevance and resonance.